This is Not Fashion: Streetwear Past, Present and Future

This is a fashion art book by Thames&Hudson that covers various stories related to fashion, especially streetwear.

The author spent four years researching streetwear for this book, exploring how subcultures evolved from the streets to take over high-end brands.

From the birth of streetwear shop 'Trash and Vaudeville' to punk, Ivy League prep, hip-hop and Harlem, casual and skater scenes, there's plenty of interesting content for anyone interested in fashion, and it also highlights contemporary brands like Carhartt, Stussy and Tommy Hilfiger.

You can also learn about the process by which brand items were sold and consumed in an era when the Internet was not widespread, as well as the phenomena that arose with the advent of the online era.